Backsberg Estate Cellars and Good Housekeeping Join Forces for Sunday Picnic Concerts
The popular Picnic Concerts annually held on Backsberg Estate Cellars in Paarl has received added impetus through a partnership with leading consumer magazine Good Housekeeping. Four top musical acts are scheduled to play on Backsberg this summer, with Good Housekeeping coming on board as partner-promoter for these popular summer gigs in the shade of the Simonsberg Mountain.
“Wine and hospitality have always been an integral part of the Backsberg tradition,” says Back, “and our Sunday picnic concerts have allowed Backsberg to bring these two elements together in what has now become a winelands institution. We have an exciting line-up of musicians this year who will as usual rock the valley, adding to the energy and humdrum of the current harvest season. With Good Housekeeping coming on board as a partner for these shows, Backsberg’s Picnic Concerts have shown that hospitality, entertainment and lifestyle are as important and unique a feature of the wine industry as the product itself. We look forward to a tremendous season of shows and an exciting and mutually beneficial partnership with Good Housekeeping.”
The Backsberg Centenary Picnic Concert Series kicks-off soon. The 2017 season’s schedule is as follows:
- 26 February – Nomadic Orchestra.
- 5 March – Blues Broers
- 12 March – Valiant Swart & Akkedis Band
- 19 March – Taxi Violence
Come and enjoy your Sunday afternoon by relaxing on the lawns with a glass of wine whilst listening to some great SA music. Tickets are R120 from www.webtickets.co.za and R150 at the gate.
Students pay R60 and there is no charge for children under the age of 12. Tickets can also be bought directly from Backsberg at R100 and the same price is applicable to guests dining at the farm’s restaurant on the day of the show.
Delicious food and snack boxes will be available on the day. Snack boxes can be pre-ordered at firstname.lastname@example.org at a cost of R110 per person.
Concert gates to open at 15:00. No own alcohol is allowed. Wine and other beverages will be on sale.