Backsberg is the sole wine sponsor at Joburg’s Joy of Jazz Festival

Backsberg is the sole wine sponsor at Joburg’s Joy of Jazz Festival

Joy of Jazz BacksbergIt’s the countdown to South African’s most exclusive jazz event as international musicians and celebrities arrive in Johannesburg for the Standard Bank Joy of Jazz 2014. Backsberg Estate Cellars is proud to be the official sponsor of fine wine to Joburg’s premier jazz event.

Fourth-generation Backsberg proprietor, Simon Back, notes: “We are incredibly excited to play a part in the Standard Bank Joy of Jazz. Jazz music and fine wine pair together perfectly.”

The festival has moved to the Sandton Convention Centre, allowing the festivities to continue growing in size and popularity. Due to Sandton’s central accessibility, festival-goers can purchase full festival passes, allowing them access to all three main stages, namely Dinaledi, Conga and Mbira, to watch the incredible music line-up. The musician line-up includes two Grammy-award winning artists. American jazz vocalist Gregory Porter. who has been called “the brilliant new voice of jazz”, won the Grammy Award for Best Jazz Vocal Album. He’ll be joined at the new-look festival by two-time Grammy award-winning trumpeter, Roy Hargrove. 30 000 people are expected to attend the event to enjoy 40 artist performances.

Backsberg is a historic family wine farm in the Cape where the brand has rooted itself in producing quality wines. South African, as well as international, wine drinkers have come to appreciate Backsbergs’ consistency, quality and production of wines that speak of the Terroir of the region. The Backsberg brand also reflects a passion for preserving the environment, the larger community and innovative farming practices. They hold BWI Champion Status for conservation, have a range of wine bottled in fully-recyclable PET bottles, run tree-planting programmes, schooling and housing programmes and also continually develop new methods for fuel and energy creation. Backsberg is truly a brand pioneer in every sphere of its business.

The Standard Bank Joy of Jazz takes place from the 25th to the 27th of September 2014 at the Sandton International Convention Centre in Johannesburg. For more information visit

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