Backsberg celebrates creative talent at the Loerie Awards
Backsberg is proud to, once again, be the exclusive supplier of fine wines to the annual Loerie Awards
hosted in Cape Town. This event acknowledges and awards the best brand communication work that South Africa has to offer in areas such as design, print and radio advertising, architecture, direct marketing, live events, and video and digital media.
Fourth-generation Backsberg proprietor, Simon Back, comments: “We are incredibly excited to be involved with the Loerie Awards. This brand partnership affirms the mutual belief in and striving for building strong South African brands. We realise that brands are built through innovative campaigns and this requires the collective effort of incredibly talented and gifted individuals to realise these ideas.” Backsberg is a historic family wine farm in the Cape where the brand has rooted itself in producing quality wines. South Africa, as well as international wine drinkers, have come to appreciate Backsbergs’ consistency, quality and production of wines that speak of the Terroir of the region.
The Backsberg brand also reflects a passion for preserving the environment, the larger community and innovative farming practices. They hold BWI Champion Status for conservation, have a range of wine bottled in fully-recyclable PET bottles, run tree-planting programmes, schooling and housing programmes and also continually develop new methods for fuel and energy creation. Backsberg is truly a brand pioneer in every sphere of its business.
The Loerie Awards take place on the 20th and the 21st of September 2014 at the CTICC in the Mother City. The city will also host activities around the Loeries at City Hall, along vibey Long Street, in sunny Camps Bay and at the famous Shimmy Beach Club.
Backsberg would like to wish all the participating agencies and nominees the best of luck and they look forward to celebrating their creative success with a glass of Backsberg wine.